Return on Loyalty Program Investment

WHY GUESS WHEN YOU CAN KNOW...

Return on Loyalty^® helps you clearly measure and improve the
ROI of your customer investments

In our latest Ellipsis ON POINT White Paper we discuss the
secret to effective customer loyalty measurement

READ WHITE PAPER

Take the guess work out of measuring the return of your customer investments

Return on Loyalty^® is a powerful new way to accurately measure your customer investments and guide better decision making. You will be able to answer:

What is the most robust way to measure ROI?
How effective are the current investments in customer marketing?
Is my loyalty program working in its own right?
How does it compare to competitors?
What is the impact in the wider market?

Powerful Data

Trusted data sharing framework and platform to exchange data in a secure and governed environment

Meaningful Insights

Proven analytical techniques to attribute loyalty ROI – delivered within an easy-to-use interface

Actionable Results

Expert consulting to interpret insights with actionable recommendations

Independent

Unbiased perspective by separating program analysis from operations

Proven

Tried and tested techniques and IP using Customer Science®

Experienced

Combined 50+ projects across 40+ years in strategy and loyalty

3 modules for different measurement challenges

ROL^® Market View	ROL^® Benefits Validation	ROL^® 360
Receive a detailed picture of your share of wallet in your category - where and how much your customers are spending, including in-depth customer analysis and profiling Ideal for businesses who don’t have robust customer data, but still want to understand their customers’ behaviour and market share to inform better decisions	Scientific measurement and validation of ROI, capturing impact on new customer acquisition, frequency, basket size and retention Best for businesses with current investments in retention and loyalty programs, who want to measure the effectiveness and impact of marketing investment	Get the big picture with scientific measurement and validation of program and initiative ROI, with share of wallet and detailed customer analysis Great for businesses operating a program and/or marketing retention initiative who are interested in both an internal (own data) and external (market data) perspective

ROL^® Market View

ROL^® Benefits Validation

ROL^® 360

Receive a detailed picture of your share of wallet in your category - where and how much your customers are spending, including in-depth customer analysis and profiling
Ideal for businesses who don’t have robust customer data, but still want to understand their customers’ behaviour and market share to inform better decisions

Scientific measurement and validation of ROI, capturing impact on new customer acquisition, frequency, basket size and retention
Best for businesses with current investments in retention and loyalty programs, who want to measure the effectiveness and impact of marketing investment

Get the big picture with scientific measurement and validation of program and initiative ROI, with share of wallet and detailed customer analysis
Great for businesses operating a program and/or marketing retention initiative who are interested in both an internal (own data) and external (market data) perspective

Return on Loyalty ^® can be tailored to your measurement challenge

Your Partner in Customer Science^®

Ellipsis specialise in Customer Experience Management and Loyalty. We help our clients become customer centric, because we believe getting this right is crucial to creating value. We use a combination of consulting and best-in-class technology to deliver an exceptional end-to-end service.

In partnership with Data Republic

Ellipsis’ partnership with Data Republic enables secure data collaboration between businesses – this data collaboration unlocks new and unique insights to help businesses better understand their customers.

Data Republic provides a trust framework and platform for companies to exchange data in a secure and governed environment.